Wednesday, March 10, 2010

Marketing For Photographer s

Marketing For Photographers

Possibly the most challenging aspect of photography is the self-marketing. I wanted to give you some insight of what I have been doing to find prospective clients and to maintain solid relationships with my current clientele. With the Internet now there are so many ways to network and advertise for free and through paid sites. Here are a couple tips and stuff that I do to continually market myself.
If you’re a photographer and trying to break into the commercial side of photography the must-have book is How to Succeed In Commercial Photography by Selina Maitreya. This is such a powerful book that keeps you motivated and filled with great tips from the best. 

Adbase: Just a great way to find new prospects quickly and easily.  Adbase is a full database, which gives you a list of publications across the US, advertising agencies, graphic designers and much more. Also, they are always working on updating the program to simplify it for you. They have a great email system that sends mass emails, tracks your emails and gives the client the option to easily opt out. (You don’t want to waste other people’s time or yours.) This program only works if you maintain it all the time, do your follow ups, and learn about the people you are contacting.  The other thing is its not cheap. http://www.adbase.com/

Social Medium Sites:  Since everyone is on the computer these days you must have all the social medium accounts to reach out and stay connected. Here is a list of the ones I use:
    (link them to my site)
•    Facebook
•    Twitter
•    Linked In

Photography Sites: Here some site you may want to join also, some are free and some you pay for.
•    https://altpick.com/johnhphoto
•    http://www.eventective.com/USA/California/Malibu/132561/John-Hildebrand-Photography.html
•    https://www.coroflot.com/public/individual_profile.asp?individual_id=229605&
•    http://www.oneeyeland.com/index.php
•    http://www.workbook.com/


Blogging:  I find blogging is another thing that helps build your name and viewers. It is a great tool to build a lot of traffic. Blogs also allow you to post images and write about them where you can’t really do this on your website. But if you’re going to start a blog be prepared to devote a lot time to constantly update it. I have noticed if you don’t update it at least 4 days a week you really loose your viewers / traffic.  A couple tips to get more traffic, make sure your entries are well written, videos are engaging, and comment on as many other blogs as you can.

Direct Mail and Phone Calls: Yes, after all this you still need to do direct marking and phone calls! Using your Adbase you will easily be able to make a list of clients you want to market. Art directors get thousands of promo cards in the mail each month so the chances of them seeing yours is about 1-2%. You’d better make your promo stand out and send them at least every 4-6 weeks. Every little bit will pay off. The cold calls are the hardest because everyone is over worked and under paid. If you finally get someone on the phone, it’s important to do your research on the company and leave open-ended questions. If the client is local try to arrange to meet them in person.

Here are some helpful blogs you may want to start reading to help you get started.
http://www.aphotoeditor.com/
http://www.adbase.com/Articles/InBlogWeTrust
http://www.heathermorton.ca/blog/

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